If your customers are impressed with your business then customers will be happy to recommend your business to other people. It is pretty simple.
You will get new clients from time to time from recommendations. It is a great way for your business to gain more profit.
I remember back in 2005 when we do retailing of construction materials where in we have a competitor who manage his business for almost 20 years while we are still newbie in the business way back then, We try to be friendly and approachable as can be and that made our satisfied customers recommend our business to their friends and relatives.We have established a good customer relation.What am i saying here? Most of the customers would like to be treated well.
No matter how good the service, if you don't have a good customer service relation the effort would not be enough. Don't look at one client as just one account that provides your company with several hundred peso more each month. Look at each client as someone that help your company get more than just several hundred peso by getting you new accounts just by their recommendations.
One day you will have more new customers than you can handle. It all goes back to making the customers happy. When you show that you care about the customers then in return they will show that they care about your company by recommendations to other people. It is important to be friendly and helpful to all customers.